AI-native growth for D2C & fitness brands

Performance marketing you can actually see working.

We run your Meta & Google ads, and hand you a live revenue engine in one view: from the creative that drove the lead, to whether your rep called them, to where they dropped at checkout.

Built by an operator who scaled them
IIT KanpurEY-ParthenonAroleapFerra
5–10×
Creative output per rupee
Ad  Revenue
One live dashboard
11
Modules, one platform
Founder-led
No junior account managers
Operator-grade pedigree: IIT Kanpur EY-Parthenon Aroleap Ferra Meesho
The problem

Your agency is a black box.

You wire the retainer and get a slide deck once a month. You can't see which creative is carrying the account, whether the leads were any good, or where buyers quit. And every agency now says "AI" without shipping anything you can use.

The opaque agency

Vanity metrics, monthly PDFs, no line of sight from ad spend to actual revenue. Switching means starting blind, again.

The Hookline way

A service plus a product, a live platform your whole team opens daily, showing the full chain from creative to lead to sales call to order.

What you get

Four things, done properly.

🎯

Performance marketing

Full Meta & Google management, account structuring, testing, scaling, optimisation. Compliance-aware so accounts stay alive.

AI creative engine

High-velocity statics and video at 5–10× the volume of a designer-led shop. More angles tested means faster winners.

📊

The Growth OS platform

A live, founder-built dashboard suite that ties every ad to the lead, the sales call, the checkout, and the order.

🧠

Operator strategy

GTM & RTM thinking from someone who has built and scaled brands, offer, funnel and positioning, not just media buying.

The Hookline Growth OS

From ad to revenue, in one pane of glass.

Most agencies stop at "ads → leads." Hookline connects the entire chain. This is the platform I built and ran for Ferra, generalised for your brand.

🎬

Creative Dashboard

Every ad ranked by hook rate, retention, CTR & CPL. Hover to preview the creative.

📈

Creative Performance

What's picking up, stalling, or new, 14-day trends with conversion & qualified rates.

🔎

Lead Analysis

Lead quality by campaign → adset → ad: CPL, conversion, and status breakdown.

🧭

Funnel Dashboard

Sessions → leads → conversions, cohort-attributed, with daily breakdowns.

📋

Lead CRM & Waitlist

Statuses, call dispositions, WhatsApp templates and a focus mode for reps.

📞

Sales Performance

Per-agent calls, connects, talk time, conversions and connect-rate.

🗓️

Customer Timeline

Each lead's lifecycle, new → warm → converted → dead, day by day.

🛒

Checkout Drop-off

Exactly where buyers quit the form, and the biggest cliff to fix first.

🤖

AI Ads Assistant

Ask your data anything, "top ads this week," "which to pause", answered live.

Total ads
44
Spend
₹3.93L
Leads
380
Avg CPL
₹1,035
AdStatusCTRHook rateRetentionCPL
Our parents won't go to the gymActive1.35%11.2%17.8%₹20
This is Ferra (For parents)Active1.24%7.7%16.6%₹556
Gift for parents · Hindi · VideoScaling1.45%14.8%20.4%₹303
Why me

I've done it, not just sold it.

A rare mix: consultant-grade strategy, an operator who actually scaled brands, and the engineer who builds the tech.

  • Aroleap (Founder's Office): drove the company's first profitable quarter in 5 years; co-created Ferra and sold 100 subscriptions in 3 months.
  • Built the platform: designed Ferra's full ads-to-revenue dashboard suite with the CTO, adopted into their live operations.
  • EY-Parthenon consultant: GTM & route-to-market strategy, distribution and analytics for large enterprises.
  • Creator & athlete: produced ads, modelled in campaigns, ran a channel with 1M+ view reels, and live the fitness life I market.
Shobhit Raina
Founder, Hookline
EducationIIT Kanpur
ConsultingEY-Parthenon
Founder's OfficeAroleap · Ferra
EdgeStrategy · Ads · Code
Based inBangalore, India
Track record

Real brands. Real outcomes.

Numbers from brands I helped build inside the founder's office, Aroleap (smart fitness equipment) and Ferra (fitness & training).

1st
Profitable quarter in 5 years at Aroleap
100
Ferra subscriptions sold in 3 months
3,000+
Leads managed in the Growth OS
1M+
Views on founder-made creative
Engagement

Simple, outcome-aligned pricing.

You pay ad spend directly to the platform. First month available as a discounted or part-performance pilot to remove risk. (Indicative.)

Launch
₹35k /mo + 12% spend
First scaling · under ₹3L/mo ad spend
  • Meta campaign management
  • AI creative production
  • Creative Dashboard + AI assistant
  • Weekly WhatsApp reporting
Growth
₹65k /mo + 10% spend
Scaling brands · ₹3–10L/mo ad spend
  • Everything in Launch
  • + Google Ads & larger creative pipeline
  • Full Growth OS (lead, funnel & sales intel)
  • CRO + biweekly strategy
Scale
₹1.2L /mo + custom
₹10L+/mo · multi-platform
  • Dedicated creative ops
  • Advanced dashboard & fatigue alerts
  • Full-funnel + checkout intelligence
  • Priority strategy partner

See what's actually driving your growth.

Book a 20-minute call. No fluff, just an honest read on your ads and where the revenue is leaking.

Book a call
🎁 Free Creative Intelligence Snapshot, send your ad account and we'll rank your current creatives by what's actually working, before you pay a rupee.